You have hit the nail on the head many times in this post (makes sense having a COO with a construction background)

To prove a couple of your points (1-A): I came across your company’s franchise opportunity through an online home-based business search, this evening in fact. As you mention I have a general ‘idea’ of what I want but nothing specific or set in stone at this time.

(1-D): Point and case, in doing my due diligence on your company and it’s people I have came across your Blog, LinkedIn profile, Twitter account (as well as Chad J.’s) and I do hope to connect regarding the potential of a franchise opportunity. And yes, I have started the formal process.

Though you got me to ‘click that submit button’ from a franchising website not one of your organic sites, I am off to check out the different websites you mentioned in your post. I will gladly share my feedback if you prefer.

Respectfully,
Adam

After I read your article I thought of it through the saying of “Work harder or work smarter” Work harder being number 1 on your list, and work smarter is 2.

You ended with the question of “What do you do that works?” I am not in the ‘franchise lead generation’ business but something that I see working well is Engagement (borrowed from Brian Solis). I know you mentioned social media, but it is the way you use social media to engage with people that brings in a new market. He has some good points in his book “Engage” about how it works. Read it if you get a chance.

When a company goes out of the way to communicate with me via Facebook, twitter or something else I shows a lot. Not interruptions, but invitation to talk. They are human, they care, they are interested, they are willing to share time with me and more. This is the added edge that all the competitors dont do. The social part is the golden ticket there. Educate, entertain or engage… those 3 E’s are the key to creating and keeping customers in the e-commerce.

Again, thanks for the article.

Ross