If you’ve been in business very long at all (meaning you’ve had an empire as big as a lemonade stand
on the corner when you were six) you’ve probably heard the phrase “The devil is in the details.” It’s
a silly mantra that we spout whenever something wrong comes up. You might refer to it as Murphy’s
law, meaning that the worst possible thing that can go wrong inevitably will. Whatever way you look
at it, you have heard the phrase that the tiniest things are going to trip you up. So what can you do
about it?

When the devil in the details rears it’s ugly head, it is never when you would like it to. It never happens
during the planning phase of a new project, product launch, or marketing effort. It will always appear
when all appearances suggest that there is no possible way to fix it. This is where you discover the
differences in the hobbyists and the businesspeople.

Last minute disasters are inevitable. They will come up, and you will have to deal with them. The best
thing you can do is prepare yourself as much as possible, get your resources ready, and most of all, take
the advice of Douglas Adams in his classic book “The Hitchhikers Guide to the Galaxy” and “Don’t
panic!”.

Having the confidence to face the unforeseen details of a project without losing your head will make
you stand head and shoulders above your competition. If you want to survive, you must stay in control
of your own thoughts, feelings, and emotional states. Here’s a little secret you can use too: Have an
emergency kit handy for when things are at their worst. Fill it with something that makes you laugh (a
favorite comedian, comic book, or picture), something that makes you feel good (a pair of clean socks,
a fresh shirt, or some other comfort item), and a list of people you call when you need a pick me up.
Keep your kit at your desk, ready for you when you need it.

You won’t be sorry.

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