Whether you are on your own or working with a franchisor, you should know where you are headed,
what your goals are, and what you want your outcome to be. If you build a company with the intent to
sell it someday, you will act differently than if you plan on doing this for the rest of your life.

Having a good model to follow, whether self-designed or as part of a franchise agreement can give you
a road map to follow along the way. Business is rarely a stable element, and anything you can do to
add a little stability along the way is going to make your life much easier.

It does not matter if you have a long, drawn out document in a binder somewhere. You should have a
personal plan detailing what YOU want from your business experience. This is your guideline. You
need to know where YOU want to be.

Start by following our old friend Stephen R. Covey and “Begin with the End in Mind”. At the top
of a piece of paper, write what you ultimately want out of your business. Do you want to sell it for
$10,000,00 dollars? Do you want to build a legacy to leave to your husband/wife/children/cats after
you pass on? This needs to be the primary motivating force in your mind for wanting to build a
business. Whether you know it or not, you do have one, so take some time and decide what that is.
You can always change it later.

Set up your ultimate goal and work toward it. That is your job, your calling, and your opportunity.

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