Archive for February, 2010

P90X

Posted by admin under P90X

When was the last time you heard a guy brag about doing aerobics at home from a VHS tape or DVD? What percentage of women consume this stuff versus men?

Somehow P90X has managed to break into a market that has never been touched. By changing the name and the branding to an extreme workout, they have taken what is mostly aerobics and now have a ton of not only men purchasing it, but women as well. I am doing the workout, and so far have learned that not only am I out of shape, but that not all workout videos include spandex which is of course a plus.

The secret behind the P90X system is its advanced training technique, which accelerates the results process by constantly introducing new moves and routines so your body never plateaus, and you never get bored! Whether you want to get lean, bulk up, or just plain get ripped, there’s an endless variety of ways to mix and match the routines to keep you motivated. It is geared for anyone no matter their gender or level of fitness. The total cost to me beyond the discs – about $100 was another $200 in gear and weights for both myself and my wife to get going.

P90X is comprised of 12 different workout routines, a three phase eating and nutrition plan, and a supplement system. So far, I have felt an increase in energy and sense of accomplishment each time I survive the 60 minute workout. For those of you thinking of trying the program get ready to have a whole new respect for Yoga. The change-up in the workout is definitely unique and gives you a taste for a lot of ways to keeping in shape.

Nexus One by Google

Posted by admin under Nexus One

I am not a hater. For about one year I have watched my friends and family one by one buy an iPhone, which is definitely one of the coolest phones out there, but I held on to my blackberry as tightly as I could refusing to make the switch. I find this somewhat interesting, as I have always been more on the early adopter phase kind of guy in the product life cycle than a laggard.

I held out that if I could just wait a little while longer, the technology would be better, more apps would be available and so on. Truth be told, I just wanted to wait for my contract to expire with Sprint. When the Nexus One was announced I reached the tipping point. I gave in, ate the contract cancellation charge and bought the Nexus One.

Nexus

After having owned it for about one month here are the top five things I love about it and the top five things I hate about it.

Love

  1. The number one thing has got to be the voice integration in everything that the nexus does. And the voice recognition technology continues to surprise me at its ability to get what I am saying right the first time.
  2. I love widgets. LinkedIn, Facebook, Pandora, Twitter, Google Calendar all sit on my screen fully functional and up to date.
  3. Combining my Facebook contacts with my address book is pretty cool. Its nice to see faces in there without having to take pictures of everyone
  4. Speed. I am a speed demon, and I love how fast the device surfs the web, opens applications and runs in general. It is faster in most cases than my laptop.
  5. Google Voice Integration. It is easy to use and switch on and off
  6. Screen resolution is amazing! (I know I said five things, but I can’t help but add one more)

Hate

  1. I can’t stand having to charge my phone in the middle of the day. I don’t know what someone hasn’t figured this out yet, but if they can put a man on the moon, why can’t they get a cell phone to last a few days. By the way, this is something I loved about my Blackberry, I could go 2 days with no charge on my pearl, but the Nexus needs to be plugged in often. Could be that I am a heavy user, but isn’t that who they should be making these phones for
  2. Crashes. My Nexus One has crashed on my several times. I have been told that it is due to the open source philosophy and apps I am downloading, but if the iPhone can do it then so should the nexus
  3. T-Mobile data speeds sucks. It says I have 3G but it feels like dial up. Fortunately I use the phone a lot at home, or the office to surf, but when traveling it gets really annoying.
  4. I can’t open the battery case up easily. I know this sounds stupid, but when you call tech support and they ask for the EIN number I sat there for about two minutes trying to get it open
  5. The nexus ones use the micro SD card. Cool idea, it would be nice to have a 32G card installed at purchase instead of the standard 4GB and then upgrade. It seems inefficient.

If you’ve got a great idea but need some cash to get it going, you’d better start working on your Elevator Pitch. Even if you don’t need the cash or you have figured out how to use bootstrap capital, you still need to be able to sell your idea to: clients and customers, potential suppliers and employees, and even your spouse!

What is an Elevator Pitch?

It is the term used for a two-minute presentation; the amount of time it takes to go from the lobby to the investor’s office on the top floor and to capture the investor’s interest (your audience could, of course, be someone other than an investor). Get it right and they’ll invite you into the boardroom for a more in depth discussion. It is also about the same time you need to convince other stakeholders that they should get involved with your enterprise.

Who is your audience?

The scenario goes something like this:

  • You find yourself, opportunistically, in an elevator all alone with potential launch clients, possible future employees, VCs, Angel Investors, Bankers, Business Mentor or Coach.
  • You remember to introduce yourself.
  • You don’t forget to smile from time to time.
  • You tell them what you are working on. Example: “Hi, I’m Mat Lafrance, President and CEO of a new service called GradeATechs.com. We do fast, on-site computer and network repair for homeowners and businesses.”
  • You give it a short title. (“The title can’t be as long as the story,” Professor Max Neutze, Australian National University.)

What Makes a Good Elevator Pitch?

A good Elevator Pitch is made up of two key elements:

  1. Lay out the pain statement. What problem is it that you are trying to solve?
  2. Show the value proposition. How does your venture solve that problem for an individual client or customer?

Be specific—how exactly does your product or service benefit a single client or customer? Can you show, on a spreadsheet, in a compelling way, how by buying your product or service, a client will make money from it or lower their costs or do both? Did you introduce anything innovative into your business model and what is the ‘pixie dust’ or differentiated value in your model that will help you create a sustainable enterprise with a long term competitive advantage that results in some type of ‘franchise’ or ‘concession’ that you can exploit?

Example: “You know people can either disassemble their PC, put it in their car, take it to a local repair shop, be told it’ll take two weeks and will cost $150 only to find out that it will really take three weeks and cost 250 bucks and that their hard drive got accidentally wiped. Alternatively, they can log on to or call GradeATechs.com, make an appointment and have a highly trained, certified Grade A Tech come to their home or business and fix the problem in a couple of hours for $120, guaranteed.”

Give them some idea of how big the opportunity is and who the competition might be. Will this be an enterprise that will provide you with more opportunity than if you just took a JOB? Never say that if you could just get (say) 1% of this (really huge) market, you would be set for life. That sort of ‘stat’ is meaningless and undermines your credibility…Will the enterprise outlive the founder? Can it eventually continue without you?

Example: “The computer repair industry is huge and growing fast and the repair industry is full of ‘mom and pop’ shops—it’s an industry that the established players aren’t particularly interested in—in essence, we are tackling the ‘last mile of service’. Plus, at any one time, about 30% of the PCs and laptops in the US and Canada aren’t working up to their potential—that’s around 180,000,000 computers that need our help!”

Every great Elevator Pitch must meet four key tests:

  1. Must be succinct. You’ve only got one or two minutes.
  2. Easy to understand. Both your grandma and your grand kids have to get it. Your product or service should appeal to more than one generation or, at a minimum, at least you are able to explain it to multi generations.
  3. Greed inducing. Investors want to make money. Clients want to know that buying your product or service is a negative cost—the benefits generated are greater than its cost.
  4. Irrefutable. If your Elevator Pitch leaves the investor or customer with more questions than answers, you’d better go back to the drawing board.
Subscribe to D Scott Abbott
Copyright© 2009